In an image capture apparatus and a method of controlling the apparatus which can apply image correction processing which influences the contrast of a shot image, image quality degradation of an image shot by using input-output characteristics where an output value logarithmically increases with a linear increase in input value is suppressed. When using input-output characteristics where an output value logarithmically increases with a linear increase in input value (S101), internal functional blocks are controlled to invalidate image correction functions which influence the tone characteristics or contrast of an image (S103).