A method and apparatus are provided for controlling power of a receiver in a wireless power transmission/reception system, wherein a wireless power quantity supplied to receivers from a transmitter is controlled through communication between the receivers. The method includes receiving required power information transmitted from a joining receiver in a charging area of a transmitter; determining whether the transmitter is capable of supplying required power to the joining receiver based on the required power information; and requesting the joining receiver to maintain a standby state, when the transmitter is not capable of supplying the required power to the joining receiver.