Invention Grant
- Patent Title: Meta channel media system control and advertisement technology
- Patent Title (中): 元通道媒体系统控制和广告技术
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Application No.: US14275504Application Date: 2014-05-12
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Publication No.: US08990852B2Publication Date: 2015-03-24
- Inventor: Jack H. Chang , William H. Sheu , Sherman Tuan
- Applicant: PurpleComm Inc.
- Applicant Address: US CA Santa Clara
- Assignee: PurpleComm Inc.
- Current Assignee: PurpleComm Inc.
- Current Assignee Address: US CA Santa Clara
- Agency: Fish & Richardson P.C.
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N5/445 ; G06F3/00 ; G06F13/00 ; H04N21/454 ; H04N7/173 ; H04N21/234 ; H04N21/44 ; H04N21/442 ; H04N21/462 ; H04N21/475 ; H04N21/482 ; H04N21/81 ; H04N21/435
Abstract:
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.
Public/Granted literature
- US20140250459A1 META CHANNEL MEDIA SYSTEM CONTROL AND ADVERTISEMENT TECHNOLOGY Public/Granted day:2014-09-04
Information query
