A method for controlling a mobile device on the basis of context awareness includes: recognizing (101) changes of context related to the mobile device and/or a user of the mobile device, gathering (102) usage data indicative of control actions given by the user and directed to the mobile device during different recognized changes of context, selecting (103), as a response to a change of context, at least one service action from among a pre-determined set of service actions related to services provided with the mobile device at least partly on the basis of the usage data, and controlling (104) the mobile device to perform the selected at least one service action, e.g. adaptation of a user interface of the mobile device. As a consequence of gathering the usage data, the operation of the mobile device in different changes of context can be tailored for the user.