The present disclosure enables users to interactively create, customize, and execute reports on data stored in databases using only a web browser. The user can create, customize, and execute reports by selecting various report elements including, for example, data sources, fields, filters, labels, charts, dashboards, and the like. Advantageously, the present invention enables users to create the reports through an Internet connection, without any special software, such as web browser plug-ins, database applications, and the like, without knowledge of data access languages, such as SQL, and without direct access to a database server. The present invention can directly connect to a plurality of different database types through a virtual or physical network connection. It fully functions without requiring the creation of additional configuration items like catalogs, models or secondary schemas by a programmer or database administrator (DBA).