An image processing apparatus includes an attention region estimation unit that estimates an attention region which is estimated as a user paying attention thereto on a stereoscopic image, a parallax detection unit that detects a parallax of the stereoscopic image and generates a parallax map indicating a parallax of each region of the stereoscopic image, a setting unit that sets conversion characteristics for correcting a parallax of the stereoscopic image based on the attention region and the parallax map, and a parallax conversion unit that corrects the parallax map based on the conversion characteristics.