a media file is electronically communicated by programmatically generating a link for an electronic communication, where the link identifies a media file that is stored on a given terminal of a user. Selection of the link at a remote terminal is detected, indicating that a recipient of the electronic communication has selected to view the media file. In response to the link in the message being selected from the remote terminal, streaming data from the media file to the recipient. An embodiment such as described may be performed from a user terminal or system, correspond to, for example, where the media file was recorded, created and/or stored.