A server can receive information identifying media content to be offered to users at a discount or at a particular time of release. The offer can also include information identifying a minimum number of acceptances by users needed for the offer to be valid. During a predetermined period, if the number of acceptances has reached or exceeded the minimum number needed, the server may transmit a media stream containing the media content to the users. Furthermore, the offer may include multiple tiers of discounts and/or times of release.