Disclosed is a system for managing policies related to services offered to customers of network and service providers. The system enables operators and service providers to efficiently manage and define generic policies on top of their services via a code-free centralized interface. The infrastructure solution enables the operators, subscribers and application providers to define and enforce their service policies for each application, such as access control, charging schemes, privacy, campaign promotions, cross-selling and up-selling and mobile advertising, from one central point on top of all services and resources. Once integrated, no additional programming is required to create new policies or modify existing policies. The disclosed system enables operators to easily view and manage the data related to their business entities, such as services, handsets, subscribers and the like, and define the associated policies. The system allows defining policies on any type of service, traffic type or policy domain.