A method includes determining by a sensor of a mobile device that a first ambient sound level represents a quiet context for the mobile device, providing a audio signal to a speaker of the mobile device in response to determining that the first ambient sound level represents a quiet context, determining, by the sensor, that a second ambient sound level represents a first noisy context for the mobile device, wherein the second ambient sound level is louder than the first ambient sound level, modifying the audio signal into a beam forming audio signal in response to determining that the second ambient sound level represents the first noisy context, and providing the beam forming audio signal to the speaker.