An activation of a wireless device for network service on a home network of the carrier or service provider with which a user subscribes or intends to subscribe can be implemented over an alternate wireless network, e.g., a network of another wireless carrier. A data communication containing a request for activation is received from a non-activated wireless device via the alternate wireless network on a server configured to provide activation. The data communication is compared to one or more activation criteria. Upon determining, based on the comparison, that the content meets the one or more activation criteria, an activation data packet for activation of the non-activated wireless device is sent to the non-activated wireless device over the home wireless network and over the alternate wireless network.