A system for measuring power consumption by a mobile device corresponding to access of web pages is provided. The system includes: the mobile device, configured to access web pages via a wireless network; a power measurement device connected to a battery of the mobile device, configured to measure parameters related to power consumption; and a server, in communication with the mobile device and the power measurement device, configured to control the mobile device's access of web pages and control the power measurement device's measurement of parameters, to receive measurements from the power measurement device, and to process the received measurements so as to correlate the mobile device's access of a web page with an amount of power consumed corresponding to the mobile device's access of the web page.