There is provided a driving support apparatus. A recognition controller determines whether an object detected by processing a captured image by an object detection unit is a smoke-like object or not in a smoke-like object determination unit. When the detected object is determined to be the smoke-like object, the recognition controller checks a range distribution in a region of the smoke-like object, adds the result as attribute information of “density”, and transmits the resultant to a controller. The controller decides in a support operation level decision unit whether a pre-crash brake control can be executed or not and an intensity of an operation based on the attribute information of the smoke-like object. Thus, even if the smoke-like object is detected, an appropriate driving support process according to the condition can be executed.