A time-frequency resource allocation planner for planning allocation of time-frequency resources to sustain communication links from a common transmitter (TX) to multiple receivers (RX1, . . . , RXK) in a wireless OFDMA communication system includes a resource block selector configured to select a set (RBS) of time-frequency resource blocks (RB) for transmission of one packet for each communication link. A communication link quality measure provider is configured to determine a gain-to-interference-plus-noise ratio measure (Gk) for each communication link. A transmit power and transmit rate estimator, connected to the resource block selector and the communication link quality measure provider, is configured to jointly estimate, within the selected set of time-frequency resource blocks, transmit power (Pk) and transmit rate (Rk) of the packets as functions of determined gain-to-interference-plus-noise ratio measures, to at least approximately minimize expected transmitter energy consumption.