A service quality metrics selection capability is presented. The selection of service quality metrics for a service may include selecting a plurality of candidate service quality metrics for a service from a set of available service quality metrics, associating each of the candidate service quality metrics with a respective one of a plurality of user experience categories and a respective one of a plurality of service user functions of the service, and selecting at least a portion of the candidate service quality metrics to be associated with the service. The selection of candidate service quality metrics to be associated with the service produces a set of selected service quality metrics for the service, which may be used to manage service quality assurance for the service.