According to one embodiment, a display apparatus includes an image data generation unit configured to generate image data and an image projection unit configured to project a light flux including an image toward a human riding in a vehicle. The image is based on the image data. The image data generation unit is configured to generate the image data relating to the image including a first display object indicating a travel direction of the vehicle at a travel direction change point when a distance between the travel direction change point and the vehicle is a first distance. The image data generation unit is configured to generate the image data relating to the image including a second display object displayed to correspond to a position of the travel direction change point when the distance is a second distance shorter than the first distance.