In response to publication of a topic message on a topic to a messaging system by a publisher application, a determination is made as to whether any subscriber applications are registered for the topic. In response to determining that at least one subscriber application is registered for the topic, the published topic message is delivered to each registered subscriber application. In response to determining that no subscriber applications are registered for the topic, the published topic message is stored and in response to receipt of a first subsequent subscription request from a new subscriber application for the topic, the stored published topic message is delivered to the new subscriber application.