A treatment method and apparatus for performing a diagnostic or therapeutic treatment. The apparatus comprises a treatment head for applying a diagnostic or therapeutic treatment to the body of a patient; means for delivering the treatment through the treatment head; a processor for controlling the treatment; an input arrangement operable by a practitioner to activate the delivery means for initiating the treatment; a sound generator operable at any time before and during the treatment by operation of the or a further input arrangement by the practitioner to generate pleasing sounds; and a speaker for supplying the sounds as output during treatment to distract and hold the attention of the patient.