Systems, methodologies, and devices are described that facilitate filtering content sent to a mobile device(s) by a content provider via a core network. A content provider can determine a content rating for content, and/or the core network and/or mobile device can determine or infer a content rating for unrated content from a content provider, based in part on predefined content rating criteria. A mobile device user can specify a desired content rating preference for the mobile device. A filter(s) respectively associated with the core network and/or mobile device can filter the content based in part on the content rating of the content and the content rating preference of the mobile device to which the content is being sent. Content that does not meet a content rating threshold can be filtered out and stored in a secure content folder accessible using a security code or discarded.