A fixing device includes a rotatable fuser member, a rotatable pressure member, a heater, a temperature detector, and a controller. The rotatable fuser member is subjected to heating. The rotatable pressure member is disposed opposite the fuser member. The pressure member presses against the fuser member to form a fixing nip therebetween. The heater is disposed adjacent to the fuser member to heat the fuser member. The temperature detector is directed to at least one of the fuser member, the pressure member, and the heater to detect an operational temperature of the fixing device. The controller is operatively connected to the temperature detector and the heater to control power supply to the heater according to readings of the temperature detector, so as to regulate the detected operational temperature at a setpoint temperature that is variable depending on a print page printed on the recording medium.