The present disclosure provides a liquid crystal display device including: for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having its one end connected to a signal line; for each pixel, a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and the other end of the first switching element; and a drive section adapted to turn ON and OFF the plurality of second switching elements in sequence during the ON period of the first switching element and turn OFF the second switching element that turns ON last in sequence first, and then turn OFF the first switching element.