Customizing a conferencing system based on proximity of a participant. A first participant may be detected as being proximate to a first conferencing system. For example, the first participant may provide user input to check in to the first conferencing system. Alternatively, the conferencing system may automatically detect the first participant (e.g., by automatically detecting a personal device of the first participant). In response to detecting the proximate participant, the first conferencing system may be automatically customized for the participant.