Invention Grant
- Patent Title: Method and apparatus for display of operator ads
- Patent Title (中): 用于显示操作员广告的方法和装置
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Application No.: US13246551Application Date: 2011-09-27
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Publication No.: US08838480B2Publication Date: 2014-09-16
- Inventor: Ayodele Damola , Krister Svanbro
- Applicant: Ayodele Damola , Krister Svanbro
- Applicant Address: SE Stockholm
- Assignee: Telefonaktiebolaget L M Ericsson (publ)
- Current Assignee: Telefonaktiebolaget L M Ericsson (publ)
- Current Assignee Address: SE Stockholm
- Agency: Coats & Bennett, P.L.L.C.
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
A method and apparatus for delivering network operator advertisements to a mobile terminal in association with providing content from a content delivery network (CDN) are disclosed. A network node resides within a wireless communication network supporting the mobile terminal. The network node receives a content request directed to locally-cached content from the CDN, and determines that the requested content includes or is associated with an advertisement placeholder. In response to this determination, the network node sends an advertisement ID request that includes a network operator ID to an external advertisement server. An advertisement ID is received from the advertisement server responsive to the advertisement ID request. The network node maps the advertisement ID to a network operator advertisement associated with the advertisement ID, and dynamically links the network operator advertisement to the requested content. The network node delivers the requested content, including the network operator advertisement, to the mobile terminal.
Public/Granted literature
- US20120290411A1 Method and Apparatus for Display of Operator Ads Public/Granted day:2012-11-15
Information query