Methods and apparatuses to provide communication connections at a cost reduced via advertising. One embodiment includes: receiving a request from a first user over a data communication network; response to the request, initiating a first telephonic connection to the first user and a second telephonic connection to a second user to provide a telephonic connection between the first and second users; presenting an advertisement to at least one of the first and second users; and reducing a communication fee for the telephonic connection between the first and second users using a portion of an advertisement fee charged for the advertisement.