An imaging apparatus includes a front lens group including a front lens element and a prism, a prism holder which supports the prism, a movable frame which supports the front lens element and is supported by the prism holder to be movable along a plane orthogonal to the optical axis, and a driver which drives the movable frame to reduce image shake. The driver includes a permanent magnet and a coil positioned in a magnetic field of the permanent magnet, wherein one of the permanent magnet and the coil is a movable element which is fixed to the movable frame to move with the movable frame, the other of the permanent magnet and the coil is a fixed element, which does not move with the movable frame, and a position of the fixed element is determined by the prism holder.