Methods and apparatuses to facilitate searches for information to request for real time communication connections. In one embodiment, a method includes: receiving a request, via a communication reference embedded in a web page and storing data to associate the communication reference with the web page based on the request. The communication reference is assigned to represent contact information of a callee. In one embodiment, a search is performed using the stored data that associates the communication reference with the web page; and web pages in the search result are ranked based at least in part upon the usage of the communication reference embedded in the corresponding web page.