A method, system and apparatus for logging external events in a human-to-human conversational space. In a preferred aspect of the invention, a persistent human-to-human conversational system can include a persistent human-to-human conversational tool such as a persistent chat tool, and an external event processor coupled to the persistent human-to-human conversational tool. The system further can include a query interface to the persistent human-to-human conversational tool. Finally, the system can include one or more collaborative tools communicatively linked to the persistent human-to-human conversational tool.