A system may recognize faces within an image by using wireless identifiers captured at the time the image was taken to determine a list of candidates for facial recognition. A database may contain people associated with one or more wireless identifiers, which may be identifiers associated with various protocols, such as Bluetooth, cellular telephones, WiFi, or other protocols. In some cases, the list of candidates may be expanded by using candidate's social networks. The recognized faces may be tagged in the image as metadata, then used in various scenarios. In one scenario, an album of images from an event may be created by matching people who were tagged in images. In another scenario, people may exchange business contact information or social network contacts by taking images of each other.