According to one embodiment, an environmental contribution supporting apparatus provided for a system including a printing apparatus and an erasing apparatus includes a duplex-reduction calculating unit, an aggregation-reduction calculating unit, a sheet-reduction-ratio calculating unit, a printing-state-character selecting unit, a sheet-reuse-ratio calculating unit, a reuse-state-character selecting unit, a sheet-reduction-message selecting unit, a sheet-reuse-message selecting unit, an advice setting unit, and a report creating unit configured to edit a character selected by the printing-state-character selecting unit, a character selected by the reuse-state-character selecting unit, and a message set by the advice setting unit into a predetermined form.