An apparatus includes: a storage that stores operation information including information on an operation on a display screen of a medical image and reference feature data that are feature data of the medical image subjected to the operation; an acquiring unit that acquires image data corresponding to a series of medical images; a processor that calculates feature data of each medical image; a setter that compares the feature data calculated by the image processor with the stored reference feature data, and, when reference feature data having a correspondence to the feature data exist, sets, as information related to a display operation executed when the series of medical images are displayed on a screen, the information related to the operation associated with the reference feature data having the correspondence; and a controller that executes the set display operation when image data included in the series of medical images are played back.