A method and apparatus for provisioning a subscription product is disclosed. The method comprises receiving a request for a subscription product; retrieving a profile and at least one subscription associated with the profile, wherein the at least one subscription comprises a plurality of subscription details; validating the plurality of subscription details; retrieving product data for the subscription product based on the validated subscription details; determining a dominant subscription product when there are at least two subscriptions associated with the profile; and sending the product data for the dominant subscription product, wherein the product data enables activation of a product license.