A method of disseminating advertisements includes the step of transmitting to a media device (110) an embedded media player page for playing a media file. The embedded media player page allows a user of the media device (110) to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device (110) to request an advertisement from an advertisement server (104) for display in the embedded media player page.