An image forming apparatus including a fixing liquid applicator to apply a fixing liquid to a recording medium, a transfer device to transfer a toner image from a toner image bearing member onto the recording medium to which the fixing liquid is applied while the toner image is in contact with the fixing liquid, and a fixing device to fix the toner image on the recording medium by heating the toner image and the fixing liquid. The fixing liquid comprises a plasticizer having a function to swell and soften a toner.