For profiling and reusing software development assets, an apparatus includes an asset repository that stores assets, and functional and performance descriptions corresponding to each asset. The apparatus further includes a service planning module configured to interpret functional requirement(s) for a target application, and at least one service quality element corresponding to the functional requirement(s). The target application may be an internet-based application, and the functional requirements may be functions performed by software elements. The apparatus further includes a deployment module configured to compare the functional requirements with the stored assets to generate a solution plan. The solution plan may be a group of assets configured to perform the functional requirement(s) for the target application.