Systems and methods are provided for storing and retrieving boot data (e.g., a first stage bootloader) in and from a non-volatile memory (“NVM”), such as a NAND flash memory. To increase storage reliability, the boot data may be stored in a subset of the pages in a boot data storage area, such as in only lower pages. The subset may be selected based on the specific operating specifications and characteristics of the NVM. To prevent a boot ROM from having to maintain a NVM-specific map of which pages are used to store boot data, the map may be maintained in the NVM itself. For example, the map may be in the form of a linked list, where each page storing boot data can include a pointer that points to the next page that stores boot data.