Systems, methods, and machine-readable media are disclosed to provide cross-platform support for a variety of media types. In one embodiment, a method of providing cross-platform support for a variety of media types can comprise translating content provided by one or more servers from one or more media types to one or more common language messages. Each common language message can be one of a plurality of message types. Each message type can represent a different user-facing service provided by the server. The one or more common language messages can be sent to one or more end devices of one or more different device types. The common language messages can be translated to a format specific to one or more of the end devices based on the device type.