The illustrative embodiments described herein provide a method, apparatus, and computer program product for customizing settings in a communication device for a user. In one illustrative embodiment, the process identifies a user profile to which a user belongs. The process identifies a set of custom communication device settings associated with the user profile. The process also sets a current set of communication device settings for a set of functions in a communication device to the set of custom communication device settings. In one embodiment, identifying the user profile to which the user belongs includes identifying the user profile to which the user belongs based on one or more characteristics of the user.