Methods, systems, computer program products, and methods of doing business for improving communication, whereby message content is routed efficiently while allowing different recipients to receive different versions of the content. A portion of the electronic conversation in an instant messaging session (or of messages in other messaging systems) can be identified as being relevant to a third party (or parties), and information can be specified for routing the relevant information to that third party. A variety of delivery mechanisms may be used. Approval may be obtained prior to routing an annotated message. The recipients of annotated message may be human users and/or automated processes. The message author may also be a human or an automated process.