Invention Grant
US08799075B2 Method and system for providing refined location relevant marketing devices
有权
提供精细位置相关营销手段的方法和系统
- Patent Title: Method and system for providing refined location relevant marketing devices
- Patent Title (中): 提供精细位置相关营销手段的方法和系统
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Application No.: US13071357Application Date: 2011-03-24
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Publication No.: US08799075B2Publication Date: 2014-08-05
- Inventor: Kashinath Kakarla , Vishnu Nanda , Sagar Dutta , Anup P. Mutalik
- Applicant: Kashinath Kakarla , Vishnu Nanda , Sagar Dutta , Anup P. Mutalik
- Applicant Address: US CA Mountain View
- Assignee: Intuit Inc.
- Current Assignee: Intuit Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Hawley Troxell Ennis & Hawley LLP
- Agent Philip McKay
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A method and system for providing refined location relevant marketing devices whereby a marketing device management system obtains: data representing one or more marketing devices from one or more merchants; location refinement data associated with the merchants; location refinement data associated with the marketing devices; and location refinement data associated with a consumer. The marketing device management system includes a marketing device matching engine that includes a location refinement matching filter. The location refinement matching filter uses all, or part of: the location refinement data associated with the merchant; the location refinement data associated with the marketing devices; and the location refinement data associated with the consumer; to determine the marketing devices in the marketing device database most relevant to the consumer, and the consumer's current state. The most relevant marketing devices are then provided to the consumer.
Public/Granted literature
- US20120245989A1 METHOD AND SYSTEM FOR PROVIDING REFINED LOCATION RELEVANT MARKETING DEVICES Public/Granted day:2012-09-27
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