A method and apparatus for setting a wireless terminal for a service are disclosed. The wireless terminal automatically sends identification information to a server by dialing a predetermined number. Upon receiving the identification information, the server finds customer information corresponding to the identification information, and determines one or more services which are available on the wireless terminal. The server sends service information indicating the available services. The wireless terminal displays a list of the available services, and upon detecting a selection of an available service, sends a request to transfer an application program for setting up the selected service to the server. The wireless terminal executes the downloaded application program and displays guidance for setting up the available service. In response to user inputs based on the displayed guidance, the selected service is activated and set-up in the wireless terminal.