A fixing apparatus includes: a magnetic flux generating source which generates a magnetic flux; an endless belt which inductively generates heat by the magnetic flux while rotating in a prescribed direction; a rotating body which rotates in a prescribed direction and, together with the belt, forms a nip section through which a recording medium carrying a toner image passes; a core which is made of a magnetic material, and directs the magnetic flux to the belt; a heat value adjustment member for adjusting an amount of heat generated in the belt; and a gripping piece which is a non-rotating member, is disposed in a position corresponding to the nip section, and contacts an inner surface of the belt to rotatably grip the belt against the rotating body. The belt is wrapped between the heat value adjustment member and the gripping piece.