An image forming apparatus includes a rotatable image carrier, a detachable transfer body on which an image is transferred, a contact and separation mechanism that moves the transfer body into contact with and away from the image carrier, and a coupling member to be coupled to the contact and separation mechanism. When the coupling member is turned forward to a first turn position in a coupled state coupled to the contact and separation mechanism, the contact and separation mechanism contacts the transfer body with the image carrier, and when the coupling member is turned in reverse from the first turn position to a second turn position in the coupled state, the contact and separation mechanism separates the transfer body from the image carrier and the coupling member withdraws in a direction opposite a direction to couple the coupling member to the contact and separation mechanism.