In a first embodiment of the present invention, a method is provided comprising: receiving a selection of a desired brightness level of a light source; receiving a piece of data to be transmitted via visible light communication using the light source; selecting a duty cycle, described by an encoding scheme, based on the desired brightness level; encoding the data using the encoding scheme, wherein the encoding includes identifying a code corresponding to both the piece of data and the selected duty cycle; and transmitting the identified code via visible light communication using the light source.