Domain specific topics, and optionally uniform resource locators (URLs) can be received from a user, and from those domain specific topics and URLs, domain tuned search definitions are generated for a given domain. The domain tuned search definitions are saved and the user is provided with a definition of a domain tuned search interface that is embedded on a site specified by the user. When someone reviewing the user's web site performs a search using the domain tuned, embedded search interface, a search engine is invoked which performs a search on the user's input query, and then returns domain specific search results. The search engine searches for domain specific search results over web sites in addition to the web site that the user is currently reviewing, so the search is more precise than a general web search but broader than a specific site search.