Invention Grant
US08768960B2 Enhancing keyword advertising using online encyclopedia semantics
有权
使用在线百科全书语义来增强关键字广告
- Patent Title: Enhancing keyword advertising using online encyclopedia semantics
- Patent Title (中): 使用在线百科全书语义来增强关键字广告
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Application No.: US12356272Application Date: 2009-01-20
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Publication No.: US08768960B2Publication Date: 2014-07-01
- Inventor: Jian Hu , Jian-Tao Sun , Zheng Chen
- Applicant: Jian Hu , Jian-Tao Sun , Zheng Chen
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lee & Haynes, PLLC
- Agent Carole Boelitz; Micky Minhas
- Main IPC: G06F17/30
- IPC: G06F17/30
Abstract:
Disclosed are systems and methods for extracting semantic-based keywords through mining word semantics using an online encyclopedia's taxonomy. Described is the use a semantic bipartite graph that relates candidate keywords and topics.
Public/Granted literature
- US20100185689A1 Enhancing Keyword Advertising Using Wikipedia Semantics Public/Granted day:2010-07-22
Information query
