Systems and methods are disclosed for encoding audio in a set-top box that is invoked by a user when listening to a broadcast audio signal from a radio, TV, streaming or other audio device. A detection and identification system comprising an audio encoder is integrated in a set-top box, where detection and identification of media is realized. The encoding automatically identifies characteristics of the media (e.g., the source of a particular piece of material) by embedding an inaudible code within the content. This code contains information about the content that can be decoded by a machine, but is not detectable by human hearing. The embedded code may be used to provide programming information to the view or audience measurement date to the provider.