Systems and methods for data casting in an interest aware peer network are provided. The method comprises determining whether a set of interests associated with a node in a network is updated, wherein the set of interests comprises one or more topics IDs, wherein each topic ID corresponds to a topic of interest associated with said node; distributing the set of interests associated with the node to one or more neighboring nodes by way of a first distribution scheme until N nodes in the network are aware of the updated set of interests for the node; providing each node in the network with a mechanism to determine value of a topic of interest in a set of interests received in association with a node based on a topic ID included in the set of interests for the node.