An information processing apparatus that controls reproduction of contents includes: a first storage means for storing contents and attribute data indicating predetermined attributes of the contents so as to correspond to each other; a second storage means for storing association among the attribute data; and a selection means for selecting a second content to be reproduced subsequent to a first content which is being reproduced or whose reproduction has been instructed. The selection means selects, as the second content, a content having attribute data that is stored in the second storage means so as to be associated with the attribute data of the first content.