A printing apparatus capable of processing a variable data printing (VDP) job including a plurality of records includes a determination unit configured to determine whether the number of occurrences of printing failures depending on a reusable object included in the VDP job is greater than or equal to a set number of times, and whether the number of appearing times of the reusable object on remaining pages of the VDP job is less than a set value, and a printing control unit configured to control continuing or cancelling the variable data printing job based on a determination result of the determination unit.