An information processing apparatus includes: a priority content setting unit setting at least one of a plurality of contents managed in accordance with at least one of a plurality of recording formats as a priority content based on selection of a user or a predetermined rule; and a control unit performing control to change the recording format for managing the priority content so that the priority content is managed in accordance with a specific recording format among the plurality of recording formats, when an operation input of the user is receivable and the operation input is an operation input associated with a specific operation.